Why does a user’s experience matter—not just to an organization, but in a broader sense? And, if we can find a deeper meaning in designing for others, how can that help us achieve business goals?
Design is finally getting some attention in tech, and we ought to realize the importance of that opportunity and capitalize on it for the good of everyone. You might be surprised at how a focus on helping people actually results in the metrics that everyone cares about, like user happiness and team efficiency—and I’ll back it up with statistics you can take back with you.
So join us as we talk about the foundation of great UX and how to scale our methods (no matter what size your organization is). Simply doing more of the same ol’ stuff won’t cut it, so we’ll discuss how subtle shifts in thinking can help us continually improve our work for the benefit of everyone it touches.